Thursday, March 26, 2015

Here's How The Band Devo Can Help Improve Your Business Productivity

How Devo Can Improve Your Business Productivity With Apple's iPhone: The Best Smartphone For Business


Anyone remember the band Devo?  Led by the incredibly talented Mark Mothersbaugh, Devo fused art with their pop melodies to satirize consumerism of the early, mid and late 80's.

The song they were best known for was "Whip It" and the video for the song revealed the band to be uniformly dressed with yellow jump suits and red, collapsible helmets.  It got them band from MTV, which at the time, was a death sentence for pop radio.

Because of that decision, their most important song was never heard on the radio, or seen on MTV. It had the effect of black-balling the band, who after two more albums disbanded. They then created a movie soundtrack company and have done quite well.

But their most important song was "Freedom of Choice." In it, Devo rails against the greed and consumerism in a way that, inadvertently, also explains how to be increase productivity for your business.

The song reflects on Aesop's fable about "the dog and his reflection".  In it, there's a dog with a bone in his mouth walking over a bridge.  The dog see's his reflection in the water, and thinking it another dog with a bone in its mouth, drops his bone to reach for the others. In doing, he drops his bone in the water and loses it.

The song twists the plot to make it a little more melodic. "In ancient Rome, there was a poem, about a dog wit two bones, he licked the one, he licked the other, he turned in circles 'til he dropped dead."

So how does that apply to your business productivity?

The chorus of the song is "Freedom of choice is what you got, freedom from choice is what you want."  And that's true of employees, clients and customers.

Your employees and clients want you to help decide for them.

They want freedom from choice.

How Freedom From Choice Helps Productivity 


They like the illusion of free choice, but that process creates doubt and instills fear.  Doubt and fear stall productivity and the end result is that it makes things less efficient.

If you're a mobile company, you need to consider how your communication department simplifies things for your employees. To improve your productivity, you need the best smartphone for business to integrate with all your devices easily.

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