Why The Bottom Line Guarantees A Race To The Bottom

Why The Bottom Line Dominates The Discussion, And Why That Equals A Race To The Bottom

In every boardroom and within every negotiation, especially one that has the data from an analysis behind it, will include the idea of the “bottom line."  Industries like electronics, automotive and restaurants all like to consider the bottom line.

Even the cell phone industry is focused on the bottom line, and it may hamper you in your search for ranking the best smartphone for business or work.

Like most companies, they believe that by cutting expenses they’re expanding their margins.

But what if the idea of lowering expenses was the equivalent of lowering the floor of your house to say that you’re house is getting taller?

Is it a matter of perception leading to reality?

Sure, trimming the fat from expenses is important.  But when it becomes a mantra for your industry, you’re racing with the others to the bottom.

Lower quality, higher prices, and lower customer confidence in you and your product is the result.  You end up losing more customers, fewer clients, and lower sales in the long run.

Instead perhaps, focus on leading your clients from the front to build a product, a brand, that is one that people will clamor for, and finding a best smartphone for business is no different.

It’s the build a better mousetrap idea.

And Apple is the absolute king of the castle with that concept.

Why Apple Ranks As Best Smartphone For Business With Their iPhone 6 and iPhone 6 Plus

As a company, Apple has always focused on building great devices that have outstanding user experience.  They focuses on building a better mousetrap knowing that people will come running to their door as a result.

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Sure they’re focused on their margins and keeping expenditures low.  But they don’t sacrifice quality, and by default brand loyalty, to the altar of the bottom line.

While others like Samsung, HTC and more have focused on challenging Apple’s market dominance, they’ve focused on their bottom lines in deciding what to offer and manufacture.  Apple focuses on the brand and the quality they know their fans expect.  That’s one major reason they dominate the marketplace and have a valuation bordering close to the $1 Trillion mark.

By focusing on the bottom line, you’re guaranteeing a race to the bottom.  When lowering costs is your priority, you’re focus is cutting back, being conservative in your thinking.

But the growth of your business and your brand requires forward thinking and proactive design.

As the best smartphone for business, the iPhone 6 is the perfect symbol of how Apple takes a forward thinking approach.  The proof is in their brand loyalty and company valuation versus their competitors.

For great deals on the best smartphone for business by Apple, click on the link below!

Get the iPhone 6 Plus from Straight Talk